Logo Project - Wellberg Consulting
Creating a logo for a consultant company
The newly founded consulting company led by Frank Wellberg commissioned me to create a logo for them. The client had no idea how the logo should look like and gave me total freedom of design, which appealed to me very much. First, I played around with the initial “W” a bit and designed an interesting shape of the letter. In the background of my mind I kept the keywords: confidence, strength, security, professionalism, wealth, success. I designed a golden ribbon around the letter “W” in the shape of an equilateral triangle.
trust security strength success
Gold symbolizes success and prosperity and the triangle suggests security, strength and confidence. I chose “Bodoni 72”, a classic serif font family, because it conveys seriousness, character and down-to-earthness.
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