Son Of Men Apparel Logo

This project is one of those projects where procrastination had the better part of me. I kept it on hold for over 2 months while just going through the numerous sketches I had drafted out but wasn't contended.

Finally, this idea came that represents simplicity, masculinity, clean, and trust!

Ideas:

"S" around the button signifies the word "SON"

The button around "S" signifies the word "OF"

"M" signifies the word "MEN"

The whole idea was centered on the concept of making the logo "look good, feel good", just as the motto of the company states.

I had a great time learning more and fighting procrastination from this project!