Business Campus Brand Guidelines

I am pleased to share some brand guidelines for a business campus project that I have been working on over the past year.

Located on the outskirts of Peterborough, Grade A office campus with beautifully landscaped gardens and impressive architectural design.

The overall branding needed a softer touch to match the surroundings of the building and give it an updated look and feel.

A softer colour palette was selected, new secondary and supporting font to accompany any digital and print media. Also, a brand pattern was introduced to pull everything together along with a look at the tone of voice.

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