Focus Gallery Logo

The client loved the diamond shape from the concepts and the circular concepts so we worked together to build a hybrid of the concepts. We'll use this logo on the website, business cards and possibly use it as a stamp for bags but for social media we'll just stick with the diamond icon on its own.

I looked at using different typefaces including Raleway, Museo Sans, Proxima Nova, Lato, Roboto and Open Sans but I settled on Franklin Gothic because it felt right. Franklin Gothic didn't seem too heavy but still gave enough impact to have authority to say we've been here since 1971.

We introduced a darker navy so the logo matches the current colour of the paintwork.