Castle of Cans: AR Game Design

Intro

Castle of cans was designed as a mobile AR game to showcase the features of Beam. Learn more about Beam here. The idea was that you competed to become the top scorer in your pub. The game could be whitelabled for beer companies as the 3D assets could be skinned to look like beer cans of any beer company. We wanted a medieval style aesthetic that wouldn't look out of place wrapping the cans of a local craft brewery.

Below is an initial moodboard mapping the visual language...

Initial sketches above and below...

Castle of Cans: Prototype Video

Proof of Concept Video

Users can spawn AR castles of cans to shoot down with 3 crossbow bolts, competing with your friends to win the pub leaderboard. 

John Grigg
Product design, illustration & graphics.
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