Chicken Licken: Soul Rocker - Level 1 🌴

Level 1: The Forrest

8-bit illustration of a forest background and game components created for a game called Soul Rocker. The game was part of a campaign launched by Chicken Licken centred around a television commercial.

In the commercial a student ninja - the grasshopper - is taught to find his inner peace by his master sensei. He goes on a path of discovery by training in a forest, a lava-infested mountain and a city before being ready to face the master sensei in a dojo. After completing his journey, he fights the sensei and loses, but discovers the "inner peace" he was looking for. It's an 8-piece Chicken Licken Soul Rocker meal that the master sensei is eating by eating.

Based on the ad, the game was created to have 4 levels. In level 1: The forest, level 2: lava and level 3: The City the grasshopper collects chicken pieces to gain his "inner peace" before he can fight the master sensei. Once completed, the grasshopper makes his way to level 4: The Dojo for a battle royale. If the grasshopper defeats master sensei, you've won the game.

Client: Chicken Licken

Link to game: http://soulrocker.injozi.biz/game

Link to campaign overview: https://bit.ly/CL_SoulRocker

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Claudio Barreiro
Creative Juggler → Branding, Product Design & Illustration*
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