Logo Design for Der Schweizer

Logo Concept for a Swiss deli shop in Hamburg focused on premium

quality food and beverages, catering to the high-end consumer market.

The client envisioned a classic, mature logo that highlights his cultural

heritage. I decided on a simple icon that mimics the flag of Switzerland.

It features a castle, as the country’s long history of neutrality resulted in

some of the best-preserved castles in Europe. To give the traditional

logo a modern touch, I accompanied it with a clean, legible sans serif.