Hellix exchange trading Interface

Using the GUTENBERG PRINCIPLE, I placed the CTA elements (Buy BTC) in areas where there would be a strong inclination to pursue an action (in this case, top and center-right of the screen).

I left the left side of the screen for visual studying and decision-making before the eyes naturally moved to the right for action-taking.

Hellix exchange was designed to improve the chances that users. would push the buy button, in turn increasing the amount of money the platform makes (via transaction fees) and minimizing cognitive load when trading.