Tapline - Homepage
The Client
Tapline is the SaaS funding platform that transforms subscriptions into upfront cash. Get 60% of your annual recurring revenue upfront today.
The Problem
Having recently closed their pre-seed round, Tapline needed to elevate their corporate image to meet customer and investor expectations. The previous brand identity was dated, and they needed to be more competitive in the market. Additionally, the messaging was incoherent, and customers found it challenging to understand Tapline’s offering and the value add for SaaS businesses. Complimentary to messaging, the structure and visuals of the website needed to be taken to the next level to meet growth targets.
The Solution
We started at the core of the business model with an in-depth discovery process to understand the competitive landscape, brand values and the core offering. Then, we devised three creative routes for the brand that each had its angle. Collectively, we decided on a single creative route to refine and convert into a cohesive brand identity. To kick off the website, we reviewed information architectures from leading brands in the space and spotted opportunities to iterate. From there, user journeys and the IA were established. On approval, we structured the wireframes to sell their solution in the best light, convert more customers to paid acquisitions and elevate Tapline’s brand image. The visual design was executed after the UX phase, with a colour scheme that differentiates in the market and positions as an innovative funding platform to disrupt FinTech.
Credits
Big thanks to all the team at Solace who made this possible. We’ve got Leo, Edward, Mandar and Renny who were involved in the design and development delivery.
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We are Solace
Solace is a digital design agency that bring leading talent from strategy and design together to be a functional resource for funded startups to transform and disrupt industries. We design SaaS platforms, mobile apps, highly converting marketing websites and corporate identities.
We are available for new projects. Contact us!