Packaging - Catmor Dry Food

The Catmor brand is red and I aimed to have as much red on the pack as possible. Of course you also want to stand out from the other brands on the shelf and the originality of the image was very important. Packaging is essentially communication and I believe packaging should be as simple as possible. Then the last thing to mention is that the client have a very subliminal thought and that is that their pet should be very happy with the product. The flavour differentiation is very clear and easy to spot.