New CX for B. Braun – Brand & UX

Hypothetical rebranding of B. Braun.

• The new and more flexible interpretation of B. Braun’s dialog window helps adapting touchpoints appropriately.

• The primary green is "split" into a darker and a brighter green which activate the brand and translate is progressiveness.

• The primary color purple is now only as a CTA color and guarantees a clear user experience