Fruit Star
About client
Fruit Star is the first fresh bar in Grozny.
Task
To develop a logo that would simultaneously reflect two images from the name - a fruit and a star. During the brief, the client very well described his wish for the logo, so as not to "be an eyesore."
Solution
As a result of searching for ideas and developing the first options, the client settled on the idea where the first letter of the name plays the role of a glass of juice. And next to the straw is a leaf. We decided to move away from combining two images into one. Most often, such logos are poorly understood by the audience and are not remembered.
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