Business Model with Katie Willcox Logo

Along with Natural, I also put together the branding for the podcast Business Model with Katie Willcox.

I love how this one came out. Finding the relationship between the 'B' and 'M' was a challenge, but the moment these shapes went down on paper, the logo took on that "of course" factor that tells you it really couldn't have been anything else.

Super fun working with Katie on this one. Definitely check out the podcast!