Touchmart — logo, naming, identity

Touchmart ©

Naming and visual identity for a network of grocery stores in subway crossings. Touchmart has 60+ points throughout Moscow.

Traffic, contacts, time, dynamics and availability.

The new philosophy reflects a modern, friendly approach —a quick purchase in "one touch". A tangible brand with a clear name.

Updated values are close to the consumer — speed, mobility and convenience. The shops are literally "at hand". A pre-selected assortment allows you to save time, 

make a quick purchase — this is especially important for large megacities residents.

A comprehensive solution and visual communication help to convey new meanings and values to the consumer.

Handshake as a daily symbol

For the first sight, it is an elementary gesture and formal, but still playing an important role in our daily routine. A handshake conveys the brand's interest in a person — where everyone will find their reflection.

The hand welcomes and disposes, shows warm, friendly intentions.