BYLD Fitness + Studio

Very excited to reveal the logo for BYLD Fitness + Studio. We explored many concepts over several months and although this one was a totally different idea than our original brief, it turned out to be the one! I think it's very important to show all your ideas, even if they don't perfectly match the original direction!

A custom wordmark was created to perfectly match the logomark to continue the softness and flow. The name BYLD is derived from the word "build" and has a special meaning to the owners that ties into the unique spelling. The logomark incorporates continuous infinity signs as a representation of always improving and growing, and is also made up of four elements to match the number of letters in the name.

I'm very happy with the way this came out and extremely grateful for the opportunity! Check out their site at www.byldfitnessstudio.com