Daily Logo Challenge | Day 29 - Rideshare Logo

Back again for today's #DailyLogoChallenge logo and for day 29 the brief was to design a logo for a rideshare service.

I wanted to keep this one quite simple like Uber, Lyft, and Hailo (or whatever they're called now after their many, many rebrands).

When I started sketching the ideas out, I thought I could base the logo around the "i" looking like a map pin. Then as I developed it a little more, I felt that it would work better as a person icon.