PhodiPlus - Logo Design

I loved working with Lynette on her Photography Logo.

Lynette wanted the logo to have a modern look & feel, with a hint of softness, as women would be the target market.

In short:
I chose to use purple to add that feeling of femininity & also for the logo to appear more luxurious & cutting-edge.

The plus forms the cross hair of the camera's viewfinder and the purple mark on the left hand corner symbolises the flash of the camera.

I made use of a bold black font, as to create a feeling of certainty and confidence in the hearts of clients. The sleek lines, simple lettering, color, and highly defined elements, all add to the modern feel of the logo.