Jump For Joy Video Contest

The Jump for Joy Video Contest is a spin off of "Pay It Forward", which is a campaign to encourage giving to others with out expecting anything back. This year, all contestants have to do is submit a video that includes a jump or two for a chance to win $3000 for a charity of their choice.

In the spirit of giving, we were asked to lead the charge with art direction, so we dedicated our weekend to craft the logo for this campaign. We choose the silhouette style to align with similar brand elements used in a previous campaign.

Click the link to view the full project:
http://bit.ly/184EnQE