Laslab

Laslab is the premium class laser hair removal studio in Saint-Petersburg.

Analyzing the competitors set we found out that most of the studios of such profile do not have any defined identity. All of them are trying to look as a medical entity and position themselves as a clinic. This approach does not get an appropriate emotional response among potential clients simply because not so many people enjoy going to the hospitals.

That is where the sophisticated corporate style of Laslab studio indeed stands out of the sterile medical field and looks more like a lifestyle brand.

It’s logo consists of the styled company name with distinguished “A” letters making it recognizable.

The classy emerald color has been chosen as the leading corporate color to represent it’s noble origin. The cream color as the background color adds on tenderness and warmth to the look.

The elegant linear flawy pattern has been created to complete the corporate style referring to a tender and soft skin after depilation. Smooth lines are perfectly incorporated with firm typography elements creating complete studio image all together.