Dubai Music Brand Identity

Dubai Music were founded by musicians, for musicians. Focussing on creating a community to support musicians who are looking to make a living doing what they love, Khalil at Dubai music approached me with a clear and concise brief. He wanted to create an infrastructure that allows musicians to perform, network, and grow. Khalil wanted an identity that reflects the growth and building of a musician. It needed to contemporary, raw, and memorable .
To evoke the messaging Khalil put across, I used raw, geometric elements to represent structure and growth.
Beyond the launch of Dubai Music, the brand decorated some of Dubai’s most prestigious venues and collaborated with global brands.