realityhouse sticker book campaign

Working with a handful of Marketing Managers, our ‘Guess who’s on your management board’ campaign was a tongue in cheek take on the various characters they have to deal with while trying to get sign off on their marketing projects. Inspired by 1990s Panini football albums from our childhood, we created 12 collectible sticker characters and an accompanying book. We even included a little table where people could secretly put the names of the people on their board that matched each sticker.

This poster is part of the wider marketing material.

A book and pack of stickers was sent exclusively to a number of legal and accountancy firms across the UK.

Creative Direction: Anthony Mullinder
Design: Zoe Dyer
Photography: Edd Fury

Full project: https://realityhouse.co.uk/work/guess-whos-on-your-management-board-2019/