Superdraft Brand Identity Design

This is one very Bold, Modern, Simple, Clean and Symbolic concept for the leading Home Design Platform in Australia. It is based on the abstract symbol of house/building/space that represents the business nature and its values.

The shape can be used trough out the whole Visual Identity and can be iterated and changed in different spaces and buildings. Remaining very simple and emphasizing the strong messaging that the brand needs.

Word super is used in many different constellations like you can see here. Supereasy, Superhome, Superspace etc.

The colors are simple and it is easy to introduce more bright and bold colors to represent different things and services of the business.